Book Reviews

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

About the Book Short, snappy and full of bite is typically what I look for in a non-fiction book. The 22 Immutable Laws of Marketing ticks all these boxes! It’s such a fascinating read and has opened up many marketing blindspots which I haven’t ever stopped to think about before. Namely, it’s better to be first… Continue reading The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Book Reviews

The Art of Asking by Amanda Palmer

About the Book Wow. What a ride! I haven’t read something as honest, meaningful and beautiful in a very, very long time. Take it away, Amanda.   Favourite Passages “… confounding her crowd. And then, though forty-nine guys would ignore her, one guy would tip her fifty dollars [as opposed to 1 dollar].// That man, Dita said,… Continue reading The Art of Asking by Amanda Palmer

Book Reviews

The Podcast Playbook by Jordan Paris

About the Book My aim for 2020 is to have a #1 ranked podcast in Apple Podcasts. Because of this, I’ve been reading a lot of resources around podcasting and how to become a better podcaster. Hence why I’ve turned to Jordan… Jordan Paris is the host of Growth Mindset University: an entrepreneurship podcast which… Continue reading The Podcast Playbook by Jordan Paris

Book Reviews · Self-Improvement

Anything You Want by Derek Sivers

About the Book Oh boy; what an INCREDIBLY DELIGHTFUL BOOK!! There’s so much I could say about this! The fact it takes less than an hour to read is well worthy of a mention, as is the fact that literally every single sentence is full of incredible insight about CD Baby (a company Derek sold… Continue reading Anything You Want by Derek Sivers

Book Reviews

Reaching Millions! The PR & Publicity Bible by Sunny Bird and Lizzie McManus

About the Book With over 20 years in the industry, Sunny and Lizzie know their stuff, and their collective credibility shines through in this fantastic little book! I blitzed through it in one sitting and wrote reams and reams of notes! I love the fact files and real-world examples which are handily dotted throughout, and… Continue reading Reaching Millions! The PR & Publicity Bible by Sunny Bird and Lizzie McManus

Book Reviews

Start Something That Matters by Blake Mycoskie

About the Book Blake’s a serial entrepreneur and his story is fascinating! I could write a synopsis here but that would bore me to tears and you’ll find a much better one somewhere else. In fact, if you’re keen to find out more about this remarkable man after reading the following passages, he features on… Continue reading Start Something That Matters by Blake Mycoskie