Book Reviews

Influence by Robert Cialdini

  About the Book Ever wondered why canned laughter is used in tv shows? Or why Sensodyne dentists are actors in disguise? If you’re thinking yes, this book is definitely for you! In Influence, Cialdini will open your eyes to a whole new level of understanding. He deconstructs the weapons of influence (reciprocation, commitment &… Continue reading Influence by Robert Cialdini

Book Reviews

Losing My Virginity by Richard Branson

  About the Book Despite being over 10 years old, Losing My Virginity still packs a punch! In it, Branson tells the story of how he built his famous Virgin record stores, and how this lead to his other business endeavours, including Virgin Galactic. It’s a terrific read and what surprised me the most is just how important… Continue reading Losing My Virginity by Richard Branson

Book Reviews

The Rational Optimist by Matt Ridley

  About the Book I’m always quick to pounce on books with good-sounding titles. This one’s no different. The Rationalist Optimist. Sounds great, right? Rationality usually goes hand-in-hand with economics, and because it’s often labelled the ‘dull science’ – much to my disgust – I figure the title’s slightly oxymoronic. Can something that’s dull also be… Continue reading The Rational Optimist by Matt Ridley