About the Book
Oh boy; what an INCREDIBLY DELIGHTFUL BOOK!!
There’s so much I could say about this! The fact it takes less than an hour to read is well worthy of a mention, as is the fact that literally every single sentence is full of incredible insight about CD Baby (a company Derek sold for millions of dollars!)
I could go on and on and on!
If you’re interested in finding about more about Derek and his story before reading this book, take a look at his website (which you’ll soon discover is beautifully minimalistic!) Otherwise, here are just some of my favourite passages…
- “A business plan should never take more than a few hours of work – hopefully no more than a few minutes. The best plans start simple. A quick glance and common sense should tell you if the numbers will work. The rest are details.” A Business Plan with Only Two Numbers
- “None of your customers will ask you to turn your attention to expanding. They want you to keep your attention focused on them. It’s counterintuitive, but the way to grow your business is to focus entirely on your existing customers. Just thrill them, and they’ll tell everyone.” The Advantage of No Funding
- “Watch out when anyone (including you) says he wants to do something big, but can’t until he raises money. It usually means the person is more in love with the idea of being big-big-big than with actually doing something useful.” Start Now. No Funding Needed.
- “Ideas are just a multiplier of execution.”
- “For me, it’s how many useful things I create… If I create something that’s not useful to others, it doesn’t count. But I’m also not interested in doing something unless it needs my creative input…// How do you grade yourself? // It’s important to know in advance, to make sure you’re staying focused on what’s honestly important to you, instead of doing what others think you should.” How Do You Grade Yourself?
- “If you set up your business like you don’t need the money, people are happier to pay you. When someone’s doing something for the money, people can sense it, like they sense a desperate lover. When someone’s doing something for love, being generous instead of stingy, trusting instead of fearful, it triggers this law: We want to give to those who give.” Act Like You Don’t Need The Money
- “When you’re thinking of how to make your business huge, it’s tempting to try to think all the big thoughts and come up with world-changing massive-action plans. But please know that it’s often the tiny details that really thrill people enough to make them tell all their friends about you.” The Most Successful E-mail I Ever Wrote
- “There’s a big difference between being self-employed and being a business owner. Being self-employed feels like freedom and you realise that if you take time off, your business crumbles. To be a true business owner, make it so that you could leave for a year, and when you came back, your business would be doing better than when you left.” Delegate or Die: The Self-Employment Trap
Yes, Anything You Want has earned the coveted 5/5!
I love this book so much and I just KNOW I’ll be coming back to it time and time again over the coming years! It’s full to the brim with insight and wisdom, and I particularly like the representation of ideas as multipliers of execution.
There really is nothing left for me to say other than just give this a read! It’ll be the best hour you ever spend!!