Book Reviews

Shoe Dog by Phil Knight

shoe dog


About the Book

Some books grab you by the scruff off the neck. They claw you, scratch you, PUNCH you where it hurts.

Others have the same impact but are written in such a waxical, lyrical manner that you don’t realise their affect. You don’t realise they’re ingraining themselves into your skull and are there to stay.

Well, that’s where Shoe Dog lies for me.

I have to agree with Buffett on this one. This is WITHOUT DOUBT the best book I’ve read all year.

Honestly; where to begin?!

Should I point out all the FANTASTIC business lessons Knight throws about like confetti?

Should I applaud him for his marvellous gifts of storytelling, meaning this reads like the work of Fitzgerald rather than a business mogel?

Or should I just bow, curtsy, salute, pray, BEG to his wonderful advice about life, relationships and everything in between??

Pffttt; I have no idea!

What I would say is this.

If you’ve got any interest in business – any at all – just pick up this book and read it.

Scrap that. Even if you have ZERO INTEREST in business, read this book!

Without further ado, here are some of my highlights.


Favourite Passages:

  • “So that morning in 1962 I told myself: Let everyone else call your idea crazy… just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where ‘there’ is. Whatever comes, just don’t stop.// That’s the precocious, prescient, urgent advice I managed to give myself, out of the blue, and somehow managed to take. Half a century later, I believe it’s the best advice – maybe the only advice – any of us should ever give.” Dawn


  • “He was easy to talk to and easy not to talk to – equally important qualities in a friend. Essential in a travel companion.” Part One – 1962


  • To study the self, said the thirteenth-century Zen master Dogen, is to forget the self. Inner voice, outer voices, it’s all the same. No dividing lines.” Part One – 1962


  • “One lesson I took from all my home-schooling about heroes was that they didn’t say much. None was a blabbermouth. None micromanaged. Don’t tell people how to do things, tell them what to do and let them surprise you with their results.” Part One – 1966


  • “By nature I was a loner, but since childhood I’d thrived in team sports. My psyche was in true harmony when I had a mix of alone time and team time. Exactly what I had now.” Part One – 1968


  • “I struggle to remember. I close my eyes and think back, but so many precious moments from those nights are gone forever. Numberless conversations, breathing laughing fits. Declarations, revelations, confidences. They’ve all fallen into the sofa cushions of time.” Part One – 1969


  • “My fellow Buttfaces, my employees, called me Bucky the Bookkeeper, constantly. I never asked them to stop. I knew better. If you showed any weakness, any sentimentality, you were dead.” Part One – 1975


  • “‘You measure yourself by the people who measure themselves by you.'” Night


  • “Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome.” Night


Star Rating:


The sofa cushions of time…

How fucking good is that?!

Man, I’ve got nothing left to add.

Phil Knight; take a bow.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s