About the Book
Anyone who’s been following my blog for a little while probably knows I love this man.
In the world of business and marketing, he’s an absolute don.
You see, the great thing about Gary – or should I say, one of the many great things – is he’s so down to Earth. There’s no pretense. He says it as it is.
Crushing It! is no different.
I really enjoyed this! There were so many amazing insights, particularly in relation to emerging social media platforms, and I love the sections he includes that talk about how other entrepreneurs have become successful.
Here are just a few of my favourite takeaways.
- “You just have to make the choice to actually do it. I am so tired of excuses. Why not try something new? Be optimistic, exhibit patience, shut your mouth, and execute.” Chapter 1: The Path Is All Yours
- “And what really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.” Chapter 2: What (Still) Matters
- “… those currently at the pinnacle of both share three characteristics:
- A commitment to service
- A desire to provide value
- A love of teaching ” Chapter 2: What (Still) Matters
- “Being unafraid of making mistakes makes everything easy for me. Not worrying about what people think frees you to do things, and doing things allows you to win or learn from your loss – which means you win either way. Hear me now: you are better off being wrong ten times and being right three than you are if you try only three times and always get it right.” Chapter 2: What (Still) Matters
- “Use Snapchat, Instagram Stories, YouTube videos, and Facebook Live three, four, five times per day to share the world through your eyes… Think of yourself as the star of this show and the production company.” Chapter 3: The Eighth Essential – Content
- “You know they’re not crushing it because they’ve got time to waste spewing poison at you. You should pity them. If you really want to show what you’re made of, transform their ignorance into phenomenal content for your fans.” Chapter 4: What’s Stopping You?
- “Commit to ignoring every single voice that threatens to undermine you. If it’s your mom, find a respectful way to tell her you want her love but not her opinion. If it’s your friends, tell them you are grateful for their concern but they have to choose to support you or f*ck off.” Chapter 4: What’s Stopping You?
- “Don’t worry about seeming vain. Embrace it. Everybody else who is crushing it did. Remember, smart entrepreneurs don’t care what other people think. You’ll look like an ass for a while if you walk around with a camera constantly pointed at your face, but everybody looks like an ass when trying something new.” Chapter 4: What’s Stopping You?
- “‘Gary was actually replying to the occasional negative reviewer and saying, ‘Hey, I’m sorry this book didn’t speak to you. Let’s get on the phone and chat.'” Chapter 5: The Only Thing You Need to Give Yourself to Crush It
- “As soon as your targets post shots of themselves enjoying wine, you could direct-message them with an offer for a case a month for the rest of the year…” Chapter 7: Get Discovered
- “… when the ‘normals’, that is, the nontech, nonbusiness crowd, are the first to start spending inordinate amounts of time on a platform, that’s the signal to start paying close attention.” Chapter 9: Snapchat
- “So what my followers get out of that is where to go, what the benefits are, what they should wear, and what it looks like when you’re in the chamber. With every single thing I do, I try to hit those four points… Every single snap needs to leave them with something or else its narcissistic.” Chapter 9: Snapchat
- “‘I put up my Skype number so that anybody could call at any hour. If I was sitting there, I would take the call. Then I would get the caller’s permission to record the call, because there’s nothing like free content.'” Chapter 10: Twitter
- “I could develop a skill called GaryVee recommends three wines to go with whatever you told it you were going to eat and gives you the ability to order those wines straight from the Skill through a third-party alcohol delivery service like Drizly or Minibar Delivery or from my family wine shop, Wine Library.” Chapter 15: Voice-First
- “Your one-minute audio tip of the day could be the thing that compels a person to put on your podcast during their morning commute instead of their usual NPR or classic rock.” Chapter 15: Voice-First
- “If it helps, think of me [Gary] as the shield between you and all the negativity out there.” Conclusion
What Others Are Saying
I’m still to read his other 4 books but if they’re anything like this one, I’ll be very happy!
Crushing It! does a great job of condensing down his main principles which he spouts in a lot of his online and YouTube content, and I blasted through it in a couple of days which goes to show just how much I enjoyed it.